10.27.14

Introducing Masquerade

In collaboration with Havas WW we created Masquerade, a groundbreaking live-action Virtual Reality experience and an Interactive film for Dos Equis featuring the Most Interesting Man in the World.

The interactive film using Interlude technology is directed by Jordan Fish and Patrick Sherman and gives fans the opportunity to help The Most Interesting Man find his “little black book”.

In the virtual reality experience you are The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.

It will be shared in bars and Masquerade parties across the U.S.

Mashable has the exclusive story!

PRESS
CREATIVITYDos Equis and Occulus Rift Are Throwing A Party and You Could Score an Invite
PSFKThe Most Interesting Man in Virtual Reality
BRANDCHANNELDos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade
LITTLE BLACK BOOKAttend Dos Equis’ Most Interesting Masquerade in the Virtual World
WALL STREET JOURNALDos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
MASHABLEThe Most Interesting Man in the World is now on Oculus Rift
FUTURE OF STORYTELLINGMasquerade
EXAMINERDos Equis brings the Masquerade party to fans virtually
CAMPAIGNDos Equis explores virtual reality with Halloween Oculus experience
Read more at http://www.campaignlive.com/article/dos-equis-explores-virtual-reality-halloween-oculus-experience/1319103#XvBXYYbEhg5TdiHu.99

MEDIAPOSTDos Equis’ Most Interesting Man Offers Halloween Advice
THE DRUMThe Most Interesting Man tackles Oculus Rift: Behind the scenes of Havas Worldwide’s latest Dos Equis activity