In collaboration with Havas WW we created Masquerade, a groundbreaking live-action Virtual Reality experience and an Interactive film for Dos Equis featuring the Most Interesting Man in the World.
The interactive film using Interlude technology is directed by Jordan Fish and Patrick Sherman and gives fans the opportunity to help The Most Interesting Man find his “little black book”.
In the virtual reality experience you are The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.
It will be shared in bars and Masquerade parties across the U.S.
Mashable has the exclusive story!
CREATIVITY – Dos Equis and Occulus Rift Are Throwing A Party and You Could Score an Invite
PSFK – The Most Interesting Man in Virtual Reality
BRANDCHANNEL – Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade
LITTLE BLACK BOOK – Attend Dos Equis’ Most Interesting Masquerade in the Virtual World
WALL STREET JOURNAL – Dos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
MASHABLE – The Most Interesting Man in the World is now on Oculus Rift
FUTURE OF STORYTELLING – Masquerade
EXAMINER – Dos Equis brings the Masquerade party to fans virtually
CAMPAIGN – Dos Equis explores virtual reality with Halloween Oculus experience
Read more at http://www.campaignlive.com/article/dos-equis-explores-virtual-reality-halloween-oculus-experience/1319103#XvBXYYbEhg5TdiHu.99
MEDIAPOST – Dos Equis’ Most Interesting Man Offers Halloween Advice
THE DRUM – The Most Interesting Man tackles Oculus Rift: Behind the scenes of Havas Worldwide’s latest Dos Equis activity