2016 NBA Finals in VR

We collaborated with the NBA and Oculus to bring you the 2016 NBA Finals through an extraordinary, unprecedented new lens: virtual reality storytelling. This is the Finals like you never knew you could experience them — on the court, behind the scenes, and everywhere in between.

Co-directed by Ray Tintori and Gabe Spitzer. Written by Aaron Cohen and narrated by Michael B Jordan. Special thanks Reel Fx and Headspace Studio.

We encourage you to watch the 360 trailer and head on over to Oculus to watch the 25 min VR experience on the Gear VR.



“The NBA and Oculus just made sports-media history by giving us those epic moments in virtual reality” – Mashable

“The realism is eerily accurate, and the quality of immersion VR developers really crave was complete.” – Uproxx

“Improves upon [HBO sport documentaries] by giving the viewer a genuine sense of presence that can’t be replicated on a static, two-dimensional plane like a TV or laptop” – Motherboard

“One of the longest, most dynamic VR films so far … an unexpected step forward” – The Verge

“…Challenges some common assumptions about what’s possible in a VR film … engrossing.” – Slate