Award-winning digital and VR pioneer Mike Woods joined us as Director of Immersive Content, ECD. Woods is known for launching Framestore’s digital department and later its VR studio; he is also a co-founder of White Rabbit, a startup specializing in destination VR.
Woods has been an industry leader in animation, digital, interactive, and VR for over twenty years. He launched Framestore Digital in 2005 and served as Head of Digital and Creative Director through 2013, developing groundbreaking realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and many others. In 2013 he went on to launch Framestore VR Studio, holding the dual roles of Head of Studio and Executive Creative Director across four offices worldwide. There he concepted and directed acclaimed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. His projects have racked up numerous awards, and in 2013 he was named to Ad Age’s “Creativity 50″ list alongside Jay-Z, Shonda Rhimes, and Ted Sarandos.
Check out his interview with SHOTS on working on immersive storytelling, breaking conventions and finding a new home at mp; ‘Don’t get caught in the bubble. Learn for yourself. Experiment wildly. Stay motivated and excited. It’s a thrilling opportunity that does not come around too often. A whole new place to play.’