Tucker Walsh’s new spot

Tucker Walsh’s new spot with The Barbarian Group captures Simon Wheatcroft’s inspiring feat with grit and grace: running blind with RunKeeper by IBM Cloud. Check out Simon’s story here: http://ow.ly/TmAjL.

ADWEEKIBM Tells the Amazing Story of a Blind Distance Runner and the App That Keeps Him Going
SHOTSIBM: Cloud Hero; Runkeeper
CREATIVITYThis Moving Film About a Blind Runner Is Actually an Ad for IBM
MEDIUMHow can data help a man run a 100 mile race?
SHOOTThe Best Work You May Never See: “IBM Cloud Hero: Runkeeper” From The Barbarian Group
FORBESBlind Runner Uses IBM Cloud To ‘See’ Mental Map Of The World
FASTCOCREATEThe Force Awakens Again, IBM Goes Running Blind: The Top 5 Ads Of The Week