VR / AR / Experiential - Hyphen Labs

National Security Council – Facing an Everyday KillerBiography

National Security Council

ONE in FOUR Americans has been impacted by the opioid crisis. This important new project, directed by Tucker Walsh with an experience designed by Hyphen-Labs, is a collaboration with the National Safety Council and Energy BBDO.

Share this video to help #StopEverydayKillers. Dive deeper at http://stopeverydaykillers.nsc.org/.

“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.

PRESS
CreativityThe Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
ShotsFallen Opioid Takers are Remembered in Unique Memorial
The Inspiration RoomFace to Face With the Prescription Opioid Crisis by Energy BBDO and m ss ng p eces
SHOOTonlineDirector Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction

AWARDS

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits
ADC Awards – 1 Gold, 5 Silver, 1 Bronze
Webby Awards – 1 Nomination, 2 Honorees
D&AD – 2 Graphite Pencils, 2 Wood Pencils
PR Week Global Awards – Highly Commended
NY Festivals – First Prize Award
Public Relations Society of America – Silver Anvil Finalist
AICP – 2 Wins

Hyphen-Labs – Carmen Aguilar y Wedge, Ece Tankal, and Ashley Baccus-Clark – is an international team of women of color working at the intersection of technology, art, science, and the future. Through our global vision and unique perspectives we are driven to create meaningful and engaging ways to explore emotional, human-centered and speculative design. In the process we challenge conventions and stimulate conversations, placing collective needs and experiences at the center of evolving narratives.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death