Jordan’s work combines emotional storytelling with the cinematic and surreal. All of his directing is fueled by an obsession with subjectivity — how viewers identify with characters to place themselves into stories — which is perhaps best exemplified in the interactive films that have become his calling card. Jordan’s wit and intelligence as a screenwriter also set his filmmaking apart. His inspirations run the gamut from Ernst Lubitsch to whatever his friends are Re-Vining. Jordan is always trying to find the best ways to tell stories that are honest, personal, and bravely idiosyncratic.
In 2012, Jordan premiered Met Before, a “choose-your-own-path” music video for the band Chairlift, which pushed the interactive conversation into the limelight and was named #1 Music Video of the Year by Buzzfeed. He has also collaborated frequently with the band MGMT, including writing and directing a short film to coincide with their third album release. He is currently putting the finishing touches on an interactive show pilot and a new media adaptation of a classic work of literature. In the commercial realm, Jordan directed Dos Equis’s Most Interesting Masquerade interactive spot, which won the Jury and People’s Voice Webby in the Food & Beverage category. He was also the interactive director of Pepsi’s #FutbolNow campaign for the 2014 World Cup.
Ad Week - Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Mashable - The Most Interesting Man in the World is now on Oculus Rift
Pitchfork - Watch Chairlift's Choose-Your-Own-Adventure Video For "Met Before"
The Verge - Chairlift's 'Met Before' interactive music video lets you change the story
Fast Co. Create - Behind Chairlift's Excellent Interactive Video Adventure
Webby Winner 2015 Food & Beverage - Dos Equis: Masquerade