Born in Tokyo, raised in San Francisco, now living in New York, Masa’s unique background as a hybrid creative-technologist-director have led to some of advertising’s most awarded work. Bending technology to fit his creative vision, Masa’s inventiveness is the hallmark of his work.

Click the arrow to the right to explore Masa’s projects.

Artist, filmmaker, creative director, digital frontiersman: Masa has an uncanny facility for conceiving tech-bending creative projects that seamlessly weave idea, design, and narrative. His passion for innovation and storytelling makes for pioneering digital work.

Masa co-founded PARTY after spending years as Creative Director in global agencies such as Wieden+Kennedy, BBH, and 180. His background in coding and film directing nurtures a creative process within the company, which effectively weaves together storytelling and technology. He has been selected as one of the Creativity magazine’s “Creativity 50,” and Fast Company’s “100 most creative people in business.”

FWA - Interview with Masashi
Creativity - Music Video for J-Pop Star Namie Amuro Demands Your Digit
Adweek - People of Color Finally Get White Privilege on Demand With White Squad
Time - A New Satirical Ad Goes Viral With a Controversial Jab at White Privilege
AdAge - Creativity 50 2011: Masashi Kawamura

Cannes Cyber, Design, Mobile, Film, Print and Titanium Lions: 3 Gold, 3 Silver, 3 Bronze, 3 Shortlist
Adfest Interactive, Film and Design Lotus Awards: 2 Grand Prize, 4 Gold, 7 Silver, 2 Innova, 1 Bronze
Tokyo Interactive Advertising Awards: Best of Show
Spikes Asia Awards: Grand Prix, 4 Gold, 5 Silver, 2 Bronze
Tomorrow Award x 2