VR / AR / Experiential - Ray Tintori

Follow My Lead: The NBA finalsBiography


“The NBA and Oculus just made sports-media history by giving us those epic moments in virtual reality” – Mashable“The realism is eerily accurate, and the quality of immersion VR developers really crave was complete.” – Uproxx

“Improves upon [HBO sport documentaries] by giving the viewer a genuine sense of presence that can’t be replicated on a static, two-dimensional plane like a TV or laptop” – Motherboard

“One of the longest, most dynamic VR films so far … an unexpected step forward” – The Verge

“…Challenges some common assumptions about what’s possible in a VR film … engrossing.” – Slate


Download and watch the full experience here.


It was one of the most dramatic, historic, unforgettable championship series of all-time, in any sport. But now, discover the 2016 NBA Finals through an extraordinary, unprecedented new lens: virtual reality storytelling. This is the Finals like you never knew you could experience them — on the court, behind the scenes, and everywhere in between.

Classic sports documentaries — as compelling as they are — leave fans as outside observers looking in. This 25-minute 3D VR experience is something different, taking the viewer behind-the-scenes of one of the most dramatic championship series in NBA history, experiencing the incredible tales of these two teams from the inside out, headlined by a portrait of two remarkable superstars from a radical new perspective.

The project merges one of the most exciting sports in the world and the newest, most exciting platform in media to create an unprecedented storytelling experience in ways never before possible.

SlateHow Oculus and the NBA Made a VR Movie That’s Actually Fun to Watch
The VergeThe NBA and Oculus just released one of the longest, most dynamic VR films so far
MashableNBA, Facebook’s Oculus give us the best VR sports film yet, via the 2016 Finals
PolygonThis incredible 2016 NBA Finals documentary could be the future of VR video
BuzzfeedNewsLeBron James Haunts My Dreams, And This Week He Haunted My Virtual Reality
MotherboardHow the NBA and Oculus Brought Sports Documentary Filmmaking Into VR
Upload VR‘Follow My Lead’ is a Documentary About the 2016 NBA Finals for Gear VR
For the WinI watched the 2016 NBA Finals in virtual reality and it was just as cool as it sounds
EngadgetVR documentary puts you inside the 2016 NBA Finals

NBA and Oculus present
Follow My Lead: The Story of the 2016 NBA Finals

Narrator: Michael B. Jordan
A m ss ng p eces production
Directors: Ray Tintori and Gabe Spitzer
Writer: Aaron Cohen

Ray Tintori is quickly becoming one of the most exciting Virtual Reality directors in the Industry. His groundbreaking VR/360 projects for Google Tilt Brush, GE and Honda have helped establish him as a major force in this new medium. Most recently, he co-directed “Follow My Lead,” a groundbreaking VR documentary that chronicles the 2016 NBA Finals.

His breakthrough music video work for MGMT (“Time to Pretend,” “Electric Feel,” and “Kids”) catapulted Ray into high profile videos for The Killers, Chairlift and The Cool Kids. In 2009, his music video for Chairlift was nominated for Breakthrough Video at the MTV VMAs. He served as the VFX unit director on the Oscar-nominated film Beasts of the Southern Wild. In 2010, Ray was named to the Creativity 50.

Ray has made talked-about commercials for Intel, Johnsonville & ESPN. His hilarious Johnsonville Sausage spot was featured in Creativity, FastCompany and TIME.


Time - Johnsonville "Bratfest in Bed"

AdWeek - Droga5 Whips Up Bratfast in Bed

Fast Company - Bratfast in Bed

SHOTS - Johnsonville: Bratfast in Bed

Creativity - Editor's Pick