VR / AR / Experiential - Ray Tintori

Music From Every AngleBiography

Honda

In this spot for the new 2016 Honda Civic directed by Ray Tintori, the fresh musical stylings of Moses Sumney are brought to life in a one of a kind VR/360-degree viewing experience.

Set in a stark industrial warehouse, the Los Angeles-based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the 2016 Civic percussively in between. For this soulful folk song “Everlasting Sigh,” he looped live vocals and sounds in real time, which is accompanied by a hypnotic visual experience that features many Moses Sumney’s. Every time Moses records a loop, the video of him recording that audio stays in the space, looping as well, or dropping out when the track drops out. This VR/360-degree experience effectively allows viewers to take in music from every angle, following the musician around the room as he performs, showcasing the car’s sleek exterior styling.

WATCH THE CASE STUDY BELOW






PRESS

CreativityFollow the Music Around the Room in This VR Video for the Honda Civic
Marketing Communication NewsView Music From Every Angle with Honda’s 360-degree Experience
The News WheelHonda Promotes 2016 Civic with 360-Degree Moses Sumney Music Video

Ray Tintori is quickly becoming one of the most exciting Virtual Reality directors in the Industry. His groundbreaking VR/360 projects for Google Tilt Brush, GE and Honda have helped establish him as a major force in this new medium. Most recently, he co-directed “Follow My Lead,” a groundbreaking VR documentary that chronicles the 2016 NBA Finals.

His breakthrough music video work for MGMT (“Time to Pretend,” “Electric Feel,” and “Kids”) catapulted Ray into high profile videos for The Killers, Chairlift and The Cool Kids. In 2009, his music video for Chairlift was nominated for Breakthrough Video at the MTV VMAs. He served as the VFX unit director on the Oscar-nominated film Beasts of the Southern Wild. In 2010, Ray was named to the Creativity 50.

Ray has made talked-about commercials for Intel, Johnsonville & ESPN. His hilarious Johnsonville Sausage spot was featured in Creativity, FastCompany and TIME.

SELECTED PRESS & AWARDS

Time - Johnsonville "Bratfest in Bed"

AdWeek - Droga5 Whips Up Bratfast in Bed

Fast Company - Bratfast in Bed

SHOTS - Johnsonville: Bratfast in Bed

Creativity - Editor's Pick