VR / AR / Experiential - Ray Tintori

Tilt BrushBiography


When Google approached us to craft a launch video for their new VR app Tilt Brush, our director Ray Tintori conceived an idea just as radical as the app itself.

As a filmmaker who works in both virtual reality and 2D with an emphasis on inventive practical effects work, Tintori drew on everything he knew about both worlds to translate the VR environment into a captivating two-dimensional video. He worked closely with the Tilt Brush team and the world-class VFX talent at MPC (who co-produced the piece) to create a film that showcases what it’s like to paint with Tilt Brush.

The video features three unique, real world artists unleashing their creativity with three-dimensional brush strokes, stars, light and fire in completely distinct styles: Rachel Rossin, an internationally acclaimed fine artist who works in oil painting and VR installations, Telfar Clemens, a groundbreaking young star in the fashion world, and Grace Lin, a freshman Studio Art major at New York’s famed LaGuardia High School.

MPC built a custom system enabling Tilt Brush to be used to render actual artworks seen by the artists in their virtual reality headsets, and capture the process in real time on video. No traditional VFX techniques were used; all of the art elements seen in the film were created using Tilt Brush. The end result is a one of a kind mixed-reality film that shows the inner world of artists coming to life.

Award winning composer Dan Romer created the original score.

To learn more, visit www.tiltbrush.com


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Ray Tintori is quickly becoming one of the most exciting Virtual Reality directors in the Industry. His groundbreaking VR/360 projects for Google Tilt Brush, GE and Honda have helped establish him as a major force in this new medium. Most recently, he co-directed “Follow My Lead,” a groundbreaking VR documentary that chronicles the 2016 NBA Finals.

His breakthrough music video work for MGMT (“Time to Pretend,” “Electric Feel,” and “Kids”) catapulted Ray into high profile videos for The Killers, Chairlift and The Cool Kids. In 2009, his music video for Chairlift was nominated for Breakthrough Video at the MTV VMAs. He served as the VFX unit director on the Oscar-nominated film Beasts of the Southern Wild. In 2010, Ray was named to the Creativity 50.

Ray has made talked-about commercials for Intel, Johnsonville & ESPN. His hilarious Johnsonville Sausage spot was featured in Creativity, FastCompany and TIME.


Time - Johnsonville "Bratfest in Bed"

AdWeek - Droga5 Whips Up Bratfast in Bed

Fast Company - Bratfast in Bed

SHOTS - Johnsonville: Bratfast in Bed

Creativity - Editor's Pick