Airflow is a new kind of VR ride. Operated completely by bodily movement, riders traverse a mountain range as though they are outfitted with a jetpack. They are treated to views of the sea, and the rising and falling sun on the horizon, while listening to a location responsive multichannel ambient music soundtrack.

Airflow VR is another investment into Yehuda’s commitment toward making VR as immersive and embodying as possible by incorporating 4D elements and removing controllers. Digitally-throttled fans are placed stereoscopically in front of the rider to model their in-flight directional wind speed. Wearing a Hollywood-grade stunt harness and riders are freely suspended just a foot or two off the ground, imparting the gravity and suspension of freeform flight. Mindride’s Interactive Systems Engineer, Nick, composed an all-new ambient music soundtrack for the experience, comprised of 12 multichannel pieces written in each key. Each song is represented abstractly by spheres of sonic emanation, turning the pilot into a 3D crossfader on a giant, mountainous mixing board.
In addition, a landing strip’s worth of LED track lights provide spectators with feedback as to the rider’s speed, direction and input.




Press

EngadgetI Strapped on a Harness to Fly in a Virtual World
Nerdist4D Interactive Ride Shows You What It’s Like to Fly Like Iron Man
VR ScoutFlying in Virtual Reality


Yehuda Duenyas is a Primetime Emmy Award-winning Experiential Director specializing in next-generation entertainment and technology. He has created experiential productions and commercials for Google/YouTube, Walt Disney Imagineering, MGM/UA, the Ad Council, R/GA, Droga 5, Mullen/Lowe, Audi, JetBlue, Weight Watchers, LA Tourism, and Dixie among others. He consults on new forms of interactive experiential design for art, entertainment, and advertising industries.

His work has won 3 Webby Awards, 8 Cannes Lions, 11 Clios, 2 Facebook Awards and an Emmy Award.

Yehuda was the Experiential Director and designer for the AdCouncil’s Love Has No Labels (150M+ views online) which went viral in 2015 with over 1 billion media impressions. He is currently Supervising Producer and Creative Director on YouTube Red’s Fight of the Living Dead (10M+ views online).

Bridging the gap between the physical and the virtual, Yehuda is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, live multi-cam shoots, ride design, reality television, largescale events, gaming, and physical computing.

PRESS
AdCouncil The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
AdWeek - After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride



AWARDS
Emmy Award for Outstanding Commerical
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages Silver Direct: Targeted Ambient Media: Large Scale Silver Direct: Use of Digital Marketing Silver Outdoor: Live Advertising & Events Bronze Titanium & Integrated Bronze Cyber: Online Video: Social Video Bronze Cyber: Spatial Tech Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages
Webby Awards- People’s Voice Winner for Everyone is Welcome
Shorty Awards- Silver Distinction in Real Time Response for Everyone is Welcome