VR / AR / Experiential - Yehuda Duenyas

Everyone is WelcomeBiography

Discover Los Angeles
With this project we aimed to tackle the travel ban’s misrepresentation with a powerful message of inclusion: in LA, “Everyone is Welcome.” With the help of hundreds of Angeleno volunteers, we created a human-powered billboard visible to incoming international flights touching down at LAX. Volunteers held up cards that, when put together, spelled out “welcome” in four different languages—Mandarin, Arabic, Spanish, and English. Experience directed by Yehuda Duenyas and film by Josh Nussbaum. 2.6M views. Webby & Shorty award winner.

AWARDS
Webby Awards – 
People’s Voice Winner
Shorty Awards – Silver Distinction in Real Time Response

Yehuda Duenyas is a Primetime Emmy Award-winning Experiential Director specializing in next-generation entertainment and technology. He has created experiential productions and commercials for Google/YouTube, Walt Disney Imagineering, MGM/UA, the Ad Council, R/GA, Droga 5, Mullen/Lowe, Audi, JetBlue, Weight Watchers, LA Tourism, and Dixie among others. He consults on new forms of interactive experiential design for art, entertainment, and advertising industries.

His work has won 3 Webby Awards, 8 Cannes Lions, 11 Clios, 2 Facebook Awards and an Emmy Award.

Yehuda was the Experiential Director and designer for the AdCouncil’s Love Has No Labels (150M+ views online) which went viral in 2015 with over 1 billion media impressions. He is currently Supervising Producer and Creative Director on YouTube Red’s Fight of the Living Dead (10M+ views online).

Bridging the gap between the physical and the virtual, Yehuda is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, live multi-cam shoots, ride design, reality television, largescale events, gaming, and physical computing.

PRESS
AdCouncil The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
AdWeek - After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride



AWARDS
Emmy Award for Outstanding Commerical
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages Silver Direct: Targeted Ambient Media: Large Scale Silver Direct: Use of Digital Marketing Silver Outdoor: Live Advertising & Events Bronze Titanium & Integrated Bronze Cyber: Online Video: Social Video Bronze Cyber: Spatial Tech Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages
Webby Awards- People’s Voice Winner for Everyone is Welcome
Shorty Awards- Silver Distinction in Real Time Response for Everyone is Welcome