VR / EXPERIENTIAL / DIGITAL - Yehuda Duenyas

Love Has No LabelsBiography

Ad Council

In March 2015, Ad Council launched a year-long campaign called “Love Has No Labels” which aims to not only warm a viewer’s heart with a message about love, but to contribute to an important national conversation about our inherent biases and prejudices. On Valentines Day in Santa Monica, CA, people gathered to watch anonymous skeletons behind a screen step out to become real couples in love. Regardless of gender, race, abilities, and sexual orientations, these couples embrace whole heartedly in front of the crowd. This series of PSAs encourages each viewer to take a look at themselves and face their own implicit prejudiced ideas, even if they are not fully aware of them.

WATCH THE MAKING OF BELOW





Press
AD Council The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
Ad WeekAd of the Day: This Beautiful Ad Council PSA Reminds Us We’re All Human Underneath
Bustle“Love Has No Labels” Campaign Video Gives Us Surprising And Heartwarming Look At Love
The Hollywood ReporterAd Council PSA Uses X-ray to Show ‘Love Has No Labels’
People‘Love Has No Labels’ Video Aims to Address Our Inherent Biases
Huffington PostLove Has No Labels: Heart-Warming Video Pays Homage To All Kinds Of Relationships
MarketingThis video on unbiased love going viral
Mashable‘Love Has No Labels’ PSA is a beautiful ode to humanity

Awards
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages
Silver Direct: Targeted Ambient Media: Large Scale
Silver Direct: Use of Digital Marketing
Silver Outdoor: Live Advertising & Events
Bronze Titanium & Integrated
Bronze Cyber: Online Video: Social Video
Bronze Cyber: Spatial Tech
Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages

Yehuda Duenyas is a Primetime Emmy Award-winning Experiential Director specializing in next-generation entertainment and technology. He has created experiential productions and commercials for Google/YouTube, Walt Disney Imagineering, MGM/UA, the Ad Council, R/GA, Droga 5, Mullen/Lowe, Audi, JetBlue, Weight Watchers, LA Tourism, and Dixie among others. He consults on new forms of interactive experiential design for art, entertainment, and advertising industries.

His work has won 3 Webby Awards, 8 Cannes Lions, 11 Clios, 2 Facebook Awards and an Emmy Award.

Yehuda was the Experiential Director and designer for the AdCouncil’s Love Has No Labels (150M+ views online) which went viral in 2015 with over 1 billion media impressions. He is currently Supervising Producer and Creative Director on YouTube Red’s Fight of the Living Dead (10M+ views online).

Bridging the gap between the physical and the virtual, Yehuda is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, live multi-cam shoots, ride design, reality television, largescale events, gaming, and physical computing.

PRESS
AdCouncil The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
AdWeek - After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride



AWARDS
Emmy Award for Outstanding Commerical
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages Silver Direct: Targeted Ambient Media: Large Scale Silver Direct: Use of Digital Marketing Silver Outdoor: Live Advertising & Events Bronze Titanium & Integrated Bronze Cyber: Online Video: Social Video Bronze Cyber: Spatial Tech Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages
Webby Awards- People’s Voice Winner for Everyone is Welcome
Shorty Awards- Silver Distinction in Real Time Response for Everyone is Welcome