VR / EXPERIENTIAL / DIGITAL - Yehuda Duenyas

Love Has No LabelsBiography

Ad Council

In March 2015, Ad Council launched a year-long campaign called “Love Has No Labels” which aims to not only warm a viewer’s heart with a message about love, but to contribute to an important national conversation about our inherent biases and prejudices. On Valentines Day in Santa Monica, CA, people gathered to watch anonymous skeletons behind a screen step out to become real couples in love. Regardless of gender, race, abilities, and sexual orientations, these couples embrace whole heartedly in front of the crowd. This series of PSAs encourages each viewer to take a look at themselves and face their own implicit prejudiced ideas, even if they are not fully aware of them.

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Press
AD Council The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
Ad WeekAd of the Day: This Beautiful Ad Council PSA Reminds Us We’re All Human Underneath
Bustle“Love Has No Labels” Campaign Video Gives Us Surprising And Heartwarming Look At Love
The Hollywood ReporterAd Council PSA Uses X-ray to Show ‘Love Has No Labels’
People‘Love Has No Labels’ Video Aims to Address Our Inherent Biases
Huffington PostLove Has No Labels: Heart-Warming Video Pays Homage To All Kinds Of Relationships
MarketingThis video on unbiased love going viral
Mashable‘Love Has No Labels’ PSA is a beautiful ode to humanity

Awards
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages
Silver Direct: Targeted Ambient Media: Large Scale
Silver Direct: Use of Digital Marketing
Silver Outdoor: Live Advertising & Events
Bronze Titanium & Integrated
Bronze Cyber: Online Video: Social Video
Bronze Cyber: Spatial Tech
Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages

Yehuda Duenyas is an experience designer and is the Founder of Mindride, an artist-driven company specializing in next-generation experiential entertainment. Bridging the gap between the physical and the virtual, Duenyas is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in immersive theater, interactive technology, ride design, reality television, large-scale events, gaming, and physical computing.

Yehuda was the Designer of the Ad Council’s Love Has No Labels campaign, and his company Mindride designed the custom motion capture pipeline behind that powered the experience. The most viewed campaign of 2015, Love has no Labels has earned over 1 billion media impressions, has been viewed over 110 million times online and won 8 Cannes Lions, 11 Clio Awards, 2 Facebook awards, and the 2016 Emmy for Outstanding Commerical. His company Mindride developed the live motion capture pipeline behind the spot. Duenyas and his team also created The Ascent, the first mind-controlled ride/game, which was called the largest EEG bio-feedback machine in the world by the New York Times. Duenyas has created experiences and productions for Google/YouTube, Audi, the Ad Council, R/GA, Disney Imagineering, Logan & Sons, Alpine Labs, MGM/UA among others. He consults on new forms of interactive experience design for the entertainment industry and advertising. Currently, Duenyas is a Producer and Creative Director of a new format Zombie Reality Experience, created for YouTube Red.

PRESS
AdCouncil The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
AdWeek - After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride



AWARDS
Emmy Award for Outstanding Commerical
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages Silver Direct: Targeted Ambient Media: Large Scale Silver Direct: Use of Digital Marketing Silver Outdoor: Live Advertising & Events Bronze Titanium & Integrated Bronze Cyber: Online Video: Social Video Bronze Cyber: Spatial Tech Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages