The Ascent is a mind-controlled immersive ride/game spectacle that allows riders to levitate high into the air through saturated environments of interactive lighting, sound, and atmospherics.
The Ascent puts riders in the center of a mind-controlled game world. Using mental power, riders control their own flight experience, crossing through enormous atmospheric thresholds, while triggering overwhelming EEG-reactive lighting and sound. Riders can achieve an epic-win by rising to the top of the ride, and are rewarded by an indoor firework display of hi-octane theatrics and show-stopping spectacle.
Part adventure ride, part spiritual quest, this epic experience is the first neuro-driven ride of it’s kind, and as of June 2012 was considered the largest EEG bio-feedback machine in the world. The Ascent uses neuro-technology, custom software, and an original show-control system to deliver a mythic, mind-altering take on the intersections between humans and machines, transcendence and technology.

Press
New York TimesBrain Waves Lift Me Higher

Yehuda Duenyas is a Primetime Emmy Award-winning Experiential Director specializing in next-generation entertainment and technology. He has created experiential productions and commercials for Google/YouTube, Walt Disney Imagineering, MGM/UA, the Ad Council, R/GA, Droga 5, Mullen/Lowe, Audi, JetBlue, Weight Watchers, LA Tourism, and Dixie among others. He consults on new forms of interactive experiential design for art, entertainment, and advertising industries.

His work has won 3 Webby Awards, 8 Cannes Lions, 11 Clios, 2 Facebook Awards and an Emmy Award.

Yehuda was the Experiential Director and designer for the AdCouncil’s Love Has No Labels (150M+ views online) which went viral in 2015 with over 1 billion media impressions. He is currently Supervising Producer and Creative Director on YouTube Red’s Fight of the Living Dead (10M+ views online).

Bridging the gap between the physical and the virtual, Yehuda is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. His techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, live multi-cam shoots, ride design, reality television, largescale events, gaming, and physical computing.

PRESS
AdCouncil The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
AdWeek - After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride



AWARDS
Emmy Award for Outstanding Commerical
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages Silver Direct: Targeted Ambient Media: Large Scale Silver Direct: Use of Digital Marketing Silver Outdoor: Live Advertising & Events Bronze Titanium & Integrated Bronze Cyber: Online Video: Social Video Bronze Cyber: Spatial Tech Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages
Webby Awards- People’s Voice Winner for Everyone is Welcome
Shorty Awards- Silver Distinction in Real Time Response for Everyone is Welcome