In 2012, Jordan premiered Met Before, a “choose-your-own-path” music video for the band Chairlift, which pushed the interactive conversation into the limelight and was named #1 Music Video of the Year by Buzzfeed. He has also collaborated frequently with the band MGMT, including writing and directing a short film to coincide with their third album release.
He is currently putting the finishing touches on an interactive show pilot and a new media adaptation of a classic work of literature. In the commercial realm, Jordan directed Dos Equis’s Most Interesting Masquerade interactive spot, which won the Jury and People’s Voice Webby in the Food & Beverage category.
He was also the interactive director of Pepsi’s #FutbolNow campaign for the 2014 World Cup.