Jordan Fish is a filmmaker and interactive director living in Brooklyn. He has created music videos and interactive projects for visionary musical acts including MGMT, Das Racist and Chairlift and brands like Pepsi. In the process, he has established himself at the forefront of a new generation of filmmakers, by combining gripping cinematic storytelling with interactive technology and a bleeding-edge aesthetic.
After graduating from Wesleyan (BA, Film Studies) in 2006, Jordan was instrumental in creating the visual language for newly-signed Columbia artists MGMT. For their debut album, he directed a series of experimental online shorts and documentaries, designed two interactive websites and invented an interactive music video game which was included with the album as enhanced CD content.
Recently, Jordan directed a “choose-your-own-adventure” music video for the song Met Before by Chairlift. An interactive narrative of romance and research science, Met Before allows you to choose a path for the main character to take. Depending on your choices, the video can lead to a multitude of narrative outcomes, with ten different endings and 23 minutes of scenes in total. Every time you play it, it feels like a different fully-realized 3-minute film, guided by your choices like in a lucid dream. Met Before went viral, garnering extensive media coverage and social media chatter, and was selected on over 20 Best of the year lists in 2012, nominated for an O Music Award (MTV), showcased at the 2012 Festival du Court Métrage in Lille, France.
As much as Met Before sets a high water mark for interactive storytelling, it also signals Jordan’s desire to create work on a larger scale, with character-driven narrative filmmaking at its core. He is currently writing and developing a feature film, as well as a short-form counterpart.
Together with m ss ng p eces, Jordan has helped produce top-tier video content for global brands and organizations including TED, Pop!Tech, The Climate Reality Project, The New Museum, Threadless, Levi’s, and General Electric.