Jordan Fish is a director and interactive filmmaker. He has created music videos, cinematic trailers, and interactive spots for visionary musical acts like MGMT and Chairlift, and brands like Pepsi. In the process, he has established himself at the forefront of a new generation of filmmakers, by combining cinematic storytelling with interactive technology and a visual sensibility that’s both bleeding-edge and open-hearted.
After graduating from Wesleyan (BA, Film Studies) in 2006, Jordan was instrumental in creating the visual language for newly-signed Columbia artists MGMT. For their debut album, Oracular Spectacular, he directed a series of experimental online shorts and documentaries, designed two interactive websites, and invented an interactive music video game which was included with the album as enhanced CD content.
In 2012, Jordan directed a “choose-your-own-adventure” music video for the song Met Before by Chairlift. An interactive narrative of romance and research science, Met Before allows you to choose a path for the main character to take. Depending on your choices, the video can lead to a multitude of narrative outcomes, with ten different endings and 23 minutes of scenes in total. Every time you play it, it feels like a different fully-realized 3-minute film, guided by your choices like in a lucid dream. Met Before went viral, garnering extensive media coverage and social media chatter, and was selected on over 20 Best of the year lists in 2012, nominated for an O Music Award (MTV), showcased at the 2012 Festival du Court Métrage in Lille, France.
As much as Met Before sets a high water mark for interactive storytelling, it also signals Jordan’s desire to work on a larger scale. In 2013 he directed a 7-minute narrative trailer for MGMT. He is currently developing a feature film, as well as a short-form counterpart.
His latest is a one of a kind interactive commercial for Pepsi Football featuring superstars like Lionel Messi and Janelle Monáe. The interactive video allows the viewer to change the direction of the story through seamless Interlude technology with a simple click. The ad launched in 100 countries worldwide to great acclaim with customized versions for different markets and was featured on Creativity, FastCo, Shots, and AdWeek’s Ad of the Week.