LIVE ACTION - Bianca Giaever



HumanKinda is a long-form short film that tackles the cultural epidemic of busyness, calling into question whether our hurried, jam-packed lives are taking a toll on humankind–ultimately making us humankinda. Directed by Bianca Giaever, who champions a delightfully unique style of visual storytelling, and starring comedian Sam Richardson, who brings the lightheartedness and the laughs, the film exposes America’s busyness epidemic by examining its effects on our humanity: are we happy? are we present? do we really have to be this busy?

Humankinda follows two individuals who simply don’t have time to slow down. Throughout the 16-minute film, which blends live action documentary with animation, they share their struggles with busyness, fostering a cultural dialogue around our fast-paced global climate. No matter how busy one may be, the overarching goal of the film is to prompt viewers to pause for a moment, reflect on their own level of busyness, and understand how it is impeding their humanity.

In the run-up to the New York premiere of the film, which featured a panel of cultural critics including Arianna Huffington, JetBlue circulated funny, thought- provoking GIFS, memes, and videos across social media platforms.

Director: Bianca Giaever
Agency: Mullen
Client: JetBlue

EpochBianca Giaever on the Joys of Mulitimedia Storytelling
ExaminerJetBlue presents ‘HumanKinda’
FastCoCreateSee How Ridiculously Busy We All Are In “HumanKinda,”
INCWhy Entrepreneurs Should Look for Meaning, Not Happiness
Market WiredJetBlue Presents HumanKinda, a Short Film Exposing America’s Busyness Epidemic and Its Effects on Our Humanity

Bianca’s blend of image and voice and music is elegant; audio drives the story, but the pictures make it sing. Her style is surprising, charming, and sophisticated. In 2013, her short The Scared is Scared won the internet’s heart, and since then she’s worked on a number of video collaborations, most recently with This American Life and the fashion designer Rachel Antonoff.

Her work has been featured in NPR’s This American Life and Radiolab, websites such as Buzzfeed, Jezebel, FastCo, The Huffington Post, The Atlantic, CBS News, and Short of the Week, at various film festivals, and at the TED conference. She attended Middlebury College, where she designed her own major called “Narrative Studies,” and graduated in the class of 2012. She teaches storytelling workshops, gives talks, and is a Future of Storytelling fellow. Originally from Seattle, she now lives in Brooklyn.

Selected Press:

New York Times - Would an Emoticon Have Taken Eight Years?

USA Today - TV on the Web: Best of 2013

Vimeo - Vimeo Presents: Top 10 Videos of 2013

Huffington Post - 'The Scared Is Scared': 5 Pearls Of Wisdom From A 6-Year-Old Storyteller

Mashable - 6-Year-Old Creates Oscar-Worthy Film

Fast Company - A Filmed Reminder of How Much Fun Unbridled Creativity Can Be

Alicia Menendez Tonight - Filmmaker Taps Imaginative 6-Year-Old for Story; Outcome Is Magical

The Atlantic - 'Crushes Turn Into Pumpkins and Pumpkins Turn Into Love'

Short of the Week - Crush

Digg - Is This Thing On?