Live Action - Dax Martinez-Vargas

Office EscapeBiography

Carling

Equal parts comedy and good looks, Dax’s films have earned him status as a ‘King of Mock Epics.’ His ability to craft genre moments and then upend them with bonafide surprises gets us every time. Formerly one-half of comedy duo Sniper Twins, Dax has created clever and highly visual spots with Droga5, Creature, BBH, Mother, GMMB, Havas and Sapient Nitro for brands including Carling, Burger King, Coors, Mentos and more.

Monsieur Dax studied film at the University of Texas while creating original comedic film content for Austin’s famed Alamo Drafthouse; it’s there he began fine-tuning his comedic skills and playing with audience expectations. Upon graduation Dax spent five years writing and directing promos in the MTV On-Air Promos department.

As Sniper Twins, Dax and Barry were also rappers in their spare time namely writing, producing, directing and performing in original rap videos. One music video went viral and three won partnerships with Seagate, Hershey’s and Adobe, putting the directing duo on the map. Now more experienced and humor-savvy than ever, Dax spins comedy out of any script he touches. Unfazed by format, Dax approaches his craft with a constant drive to push the creative envelope, conquer limited resources and inspire his collaborators to embrace bold risks.

Selected Press + Awards:

Ad Week - Ad Of The Day: Burger King Is Out To Change The World With Satisfries

SHOTS - Interview With Dax On Shooting Carling Ad

Bloomberg Business - Paul Bunyan and Flying Raccoons: The Six Best Obamacare Ads *See #1, “No More Surprises: Washington Healthplanfinder.”

Ad Week - Havas Chicago Promotes Its First Series of Ads for Kmart