Private Projects - SCREENINGS

New Year. New Roads.Biography


Chevrolet’s campaign “New Year. New Roads” follows the stories of five individuals around the world as they attempt to conquer their respective fears and achieve life-changing goals. The production travelled to Dubai, Sao Paolo, Boston, Korea and Mexico to follow the stories of five individuals through a unique combination of personalized VR, 360 video and documentary production.

Five individuals are profiled in a short docu-style Facebook 360 that reveals their backstories, goals and a look at the roads ahead. Manal, an Egyptian woman living in Dubai aspires to climb Mt. Everest and use the accomplishment as a platform to inspire the next generation of Arab women; Mihwa nearly drowned at age six in her native Korea but dreams of overcoming her fear of the ocean and learning how to surf; Uriel suffers from a paralyzing fear of heights which he wishes to overcome by eventually skydiving out of an airplane; Levi can not dance but wants to surprise his dance-loving bride-to-be with a dancing flash mob proposal in a Sao Paolo park; and Denna, once a competitive hockey player in Boston, is now in intense therapy due to a spinal cord injury and aspires to once again compete as an athlete.

Co-Directors: Tucker Walsh & Sam Smith
Developed by: Facebook Creative Shop
Lead Agency: The Story Lab
Commonwealth/McCann: Creative Agency
Carat: Media Agency
Client: Chevrolet


AdweekAd of the Day: Facebook Creative Shop Built Chevrolet’s New Year’s Ads Around 360 Video