Percolate founder Noah Brier asked m ss ng p eces to create a film exploring a question central to his business: what is curation? This tech and media buzz-word-du-jour was also a question that had been batted around the m ss ng p eces studio since our early work with Cool Hunting. For our clients and collaborators, our ability to create and find content uniquely suited to their audience is increasingly important.
SOLUTION
We set out to interview some of the most interesting curators on the web today to ask them what and how they do it. Their answers, in combination with hand-drawn chalk animation by Dustin Grella, is the first in a series of films exploring the future of creation and distribution online.
RESULTS
The film has been shared widely in the marketing and media community, and sparked a lively, ongoing conversation about creators and curators.
BEHIND THE SCENES
We found animator Dustin Grella through his wonderful “Animation Hotline” project, where he animated voice mails left on his answering machine every day.
