Projects - Commercial

7Up – Feels Good To Be YouBiography


We teamed up with 7Up to create two global television commercials – and corresponding digital vignettes – that feature original everyday personalities who exemplify 7up’s new “Feels Good To Be You” mantra.

The campaign seeks to highlight radical uniqueness in an interesting new way: rather than celebrity endorsements, the iconic lemon-lime soda wanted to profile individuals who are mold breaking nonconformists. The first tv spot, directed by Tucker Walsh, features Magda Sayeg, the self proclaimed “mother of yarn bombing.” Tucker follows Magda as she takes over a forgotten square in Santiago, Chile and brings it back to life with her wildly colorful creations. Magda also knit a winter sweater for a London Routemaster bus, which travelled across England as a visual testament to 7Up’s new identity of promoting unbridled originality.

MAGDA SAYEG + RAIN ART

Director: Tucker Walsh
Client: 7Up

PRESS

Campaign7UP kicks off global campaign with urban knitting ad
Little Black Book7UP Takes to the Streets of London with an Urban Spin on Knitting
PSFKFully Knitted 7up Bus Tours Streets of London