In collaboration with Ogilvy NY, Sam Fleischner directed this youthful TV spot, using SXSW as a backdrop for the story.  The challenge was to communicate a technically complex partnership in a fun and engaging way. Working with a real blogger and shooting ‘in the wild’, Sam created a fluid and lifelike experience that the viewer can relate to.  The shoot was filled with improvisation, much of which made it to the screen.

 

 

Director: Sam Fleischner  /  Agency: Ogilvy  /  Client: American Express