Projects - Commercial

ESPN – Rudy’s DreamBiography


In this ad for ESPN, Ray Tintori reminds us that it is no secret that a national college championship has long been the dream of American football fans. In fact, Rudy dreamed up the solution 40 years ago, according to this fun bit of alternate history from ESPN.

The ad, created by Wieden + Kennedy New York, is a testament to the fans’ excitement for the inaugural college playoff season. Sean Astin reprises his 1993 role as Notre Dame’s plucky 1970s walk-on Daniel “Rudy” Ruettiger, in an ad that underscores ESPN’s coverage of the College Football Playoff system debuting in the 2014-2015 season.

In a humorous take on the inspiring locker room speech, the ad seeks to explain the new playoff system, which will attempt to honor traditional college bowls, while satisfying fan wishes for a championship settled on the field as opposed to in polls.


Director: Ray Tintori
Agency: Wieden & Kennedy NY
Client: ESPN

PRESS

Wall Street JournalESPN Turns to Notre Dame Legend “Rudy” to Explain College Football Playoff
AdWeek/AdFreakSean Astin Is Back (Again) as Rudy in ESPN’s Excellent College Playoff Promo
AgencySpyW+K NY, Rudy Hype College Football Playoffs for ESPN
Fox SportsWatch Rudy predict the CFB Playoff 40 years ago