Projects - Commercial

Google Glass – Make Your OwnBiography

We partnered with Google Creative Lab to make a film that would show the world what it feels like to wear Glass. We worked together to identify a series of extraordinary and ordinary life moments that, together, paint a picture of how Glass fits into our daily lives. The resulting film, How it Feels [Through Glass], helped introduce Glass to the world, quickly becoming Google’s most viral video ever, with 27+ million hits and counting.

After the launch, we worked with Anomaly to produce a series of short documentaries using real people that were chosen from the #ifihadglass twitter contest. The result is a series of moving portraits that demonstrate how Glass can enhance people’s lives.

The first of the series featured a science teacher in the large hadron collider at CERN. In another, Glass becomes a part of how a recently paralyzed young woman navigates the world.

In another spot, we meet Alex Blaszczuk, a law student who in the fall of 2011 suffered a car accident that left her paralyzed from the chest down, unable to use her hands. Last month, Alex finally made it camping and shared her story through Glass.