Projects - Commercial

JCPenney – Here I AmBiography

There is true beauty in individuality. So, when we start letting go of preconceived notions of who someone is based on what they look like on the outside, we all take one step closer to body positivity. This video, featuring Gabi Fresh, Valerie Sagun, Jes Baker, Mary Lambert, and our very own Ashley Nell Tipton, exemplifies the spirit and beauty found inside everybody, regardless of what your dress size is. #HereIAm

Director: Tucker Walsh
Agency: mcgarrybowen
Client: JCPenney

PRESS

AdweekAd of the Day: Forget ‘Plus Size.’ JCPenney Just Bravely Stood Up for ‘Fat Girls’
BuzzfeedEvery Plus-Size Woman Will Feel Inspired By This Video
BustleJCPenney’s “Here I Am” Video Is The Proud Cry Of Powerful Plus Size Women
.MicJCPenney’s New Campaign #HereIAm Demolishes Society’s Preconceptions About “Fat Girls”
CosmopolitanJCPenney’s New Brand Campaign for Plus-Size Clothing Is SO Magical