m ss ng p eces created two shortvideos designed for distribution on Levi’s online channels. One is a highly creative, stop motion manifesto; the other was a live event, documented through video and social media.
The Water<Less line launched to major acclaim and coverage by the mainstream, environmental and creative press. The stop motion ﬁlm was seen millions of times around the world, and the World Water Daymarch was the beginning of an extremely successful social campaign that enlisted its fans to help donate clean water.
It took four teams of animators ﬁve days to craft the eighteen sequences in the stop-motion ﬁlm.
Then, on World Water Day, we led a crowd of 100 people on a 3.7 mile march through Manhattan – the average distance that a woman in a developing country has to travel to get clean water. Each participant carried an empty water jug marked with #WATERLESS, kicking off a major social media campaign that triggered Levi’s donation of millions of gallons of water to communities in need.
Director: Josh Nussbaum / Agency: Myoo / Client: Levi’s