This award-winning piece, by Josh Nussbaum for Ogilvy & Mather, brought to life an evocative musical piece powered by the wind, thanks to German engineering and electronics innovator Siemens. In 2013 the brand was contracted to build the country’s largest on-shore power installation. The resulting wind turbines supply 317,000 households with clean power and create over 1,000 new jobs. Both a 3 minute short documentary and a 0:30 second TV spot were created in an effort to promote the brand’s investment in American renewable energy.
Directed by Josh Nussbaum, we tapped musician Will Bates of the music production company Fall on Your Sword to harness the sounds of the wind and orchestrate Johann Strauss’ “Blue Danube.” The result is a wind symphony, made using the sounds of the wind in Iowa including those generated by the 448 windmills Siemens recently erected there. We sought to enhance the simple beauty of turbines by combining their distinct modern aesthetic with the tradition of classical music. At the same time, the long-form piece put a human face on this massive infrastructure investment, ultimately showing that Iowa’s got a lot more going for it than just corn.
Both videos, part of Siemens’ larger “Answers” advertising campaign, seek to underscore the multitude of ways in which the brand’s engineering impacts and enhances people’s everyday lives.