Projects - Commercial

Sony – NorthlandzBiography

Josh Nussbaum teamed up with Wieden + Kennedy and Sony to create a documentary-style ad that follows Bruce Zaccagnino, the creator of the world’s largest model railroad museum located in Flemington, New Jersey, and Matt Albanese, a photographer specializing in miniatures.

The film takes place in Northlandz, inside the 52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks. Using the Sony’s QX100—a lens-style camera that can be detached from a phone—the team captured Northlandz like never before, bringing to the public the most intricate and minute details of the scenery.

We worked closely with Bossa who did the interactive site for the campaign, which allows viewers to explore an interactive companion piece with three panoramas you can rotate and zoom into.

Director: Josh Nussbaum
Agency: Wieden + Kennedy
Client: Sony


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