Projects - Commercial

Starbucks – Meet Me At StarbucksBiography

Josh Nussbaum directed Starbucks’ first ever global brand campaign for 72andSunny. Chronicling a single day at 59 Starbucks locations around the world, the “Meet Me At Starbucks” campaign involves a TV spot, an interactive film, and 8 short documentaries, all shot in 28 countries, using 39 local filmmakers and 10 local photographers.

The campaign makes it patently clear that whether you need a place to take a quick business meeting, celebrate a birthday, or do a little scrapbooking, Starbucks marks the spot.

In an exciting shift, the campaign focuses on the millions of people who congregate at its stores each day–and the stories that they have to tell. The nearly 6-minute mini documentary is a testament to these uplifting human encounters, serving also as a powerful reminder of face to face interactions. In a time characterized by the omnipresence of technology, Nussbaum’s work brings to mind that the best interactions are in the flesh. He thoughtfully demonstrates how Starbucks serves as the perfect backdrop for these exchanges, a place of interaction and communication.

Culled from 220 hours of footage filmed in a single 24-hour period across the globe, the campaign shows us authentic slices of life, from Istanbul to Toronto. Through bearing witness to the goings-on of Starbucks shops in over two dozen countries, we become acutely aware of the connectedness of the world and humankind’s desire to come together, no matter how big or how small the occasion.

Production Company: m ss ng p eces, in collaboration with Co.MISSION Content
Director: Josh Nussbaum
Agency: 72andsunny
Client: Starbucks

PRESS

AdWeekStarbucks Tells Your Story, Not Its Own, in First Global Brand Campaign
Wall Street JournalStarbucks Reminds Consumers of its Roots
AdAgeStarbucks Launches First Brand Campaign, ‘Meet Me at Starbucks’
The DrumStarbucks celebrates human diversity in global ‘Meet Me at Starbucks’ campaign
Marketing MagazineStarbucks celebrates ‘real moments of human connection’ in global campaign
ShotsStarbucks Stories Go Global in New Campaign
brandchannelStarbucks Launches Global Brand Campaign Filmed in 28 Countries
fwaMeet Me at Starbucks: Site of the Day

AWARDS

4A’s Partners Award – Large Agency Creative Partnership of the Year
Shorty Award – Hospitality
SHOTS Awards Shortlist
Webby Nomination
AdWeek’s Project ISAAC Award, Best Practices in Partnership Invention – Gold