In late 2011, Vimeo let us in on a secret: they were completely redesigning and rebuilding their site. To celebrate the new interface, they wanted to work with a trusted, external creative partner to create a manifesto love letter to their community.
WORK
We wrote and produced a spot that brings to life the virtuous cycle of creation, inspiration and sharing that we’ve all experienced on Vimeo, while showcasing its fresh new interface.
BEHIND THE SCENES
The video headlines Vimeo’s page about its new design, and has been seen over a half million times. The opening and closing shots of the spot were filmed just down the street from our Greenpoint studio.
