Projects - Experiential / Interactive

Ad Council – Love Has No LabelsBiography

Even the most open-minded people have internalized the implicit bias of cultural stereotypes, whether or not they act on it consciously. To help expose this bias, we created an online video featuring a variety of couples interacting behind a large X-ray installation. As the skeletons kissed and danced, viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, the surprise gave viewers a simple demonstration of their implicit bias. Primetime Emmy Award winner.

Watch the making of below.



Press

AD Council The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
Ad WeekAd of the Day: This Beautiful Ad Council PSA Reminds Us We’re All Human Underneath
Bustle“Love Has No Labels” Campaign Video Gives Us Surprising And Heartwarming Look At Love
The Hollywood ReporterAd Council PSA Uses X-ray to Show ‘Love Has No Labels’
People‘Love Has No Labels’ Video Aims to Address Our Inherent Biases
Huffington PostLove Has No Labels: Heart-Warming Video Pays Homage To All Kinds Of Relationships
MarketingThis video on unbiased love going viral
Mashable‘Love Has No Labels’ PSA is a beautiful ode to humanity

Awards
Emmy Award for Outstanding Commercial
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages
Silver Direct: Targeted Ambient Media: Large Scale
Silver Direct: Use of Digital Marketing
Silver Outdoor: Live Advertising & Events
Bronze Titanium & Integrated
Bronze Cyber: Online Video: Social Video
Bronze Cyber: Spatial Tech
Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages