Dos Equis

We teamed up with Havas to create a one-of-a-kind, truly cinematic virtual reality experience that will be shared in Masquerade parties across the U.S. This 3D live-action VR experience will allow fans to don an Oculus Rift headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.

Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. This is one of the first commercial VR projects made and we are thrilled it won a Webby Award.

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In the interactive film, you have to help The Most Interesting Man in the World find his “little black book.” Using Interlude/Eko interactive technology, we allow viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade.

Directors – Interactive film: Patrick Sherman, Jordan Fish
Directors – Virtual Reality: Patrick Sherman, Félix Lajeunesse, Paul Raphael
VR Post-Production and Camera Technology: Felix & Paul Studios
Agency: Havas Worldwide


Ad AgeGrab Your Headset: Producers Plunge Into Virtual Reality
CreativityDos Equis and Oculus Rift Are Throwing a Party and You Could Score an Invite
PSFKThe Most Interesting Man in Virtual Reality
Wall Street JournalDos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
ShotsBecome Dos Equis’ Guest of Honour
MashableThe Most Interesting Man in the World is now on Oculus Rift
brandchannelDos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade


Webby Winner 2015 Food & Beverage