Projects - Experiential / Digital

Ad Council – Love Has No LabelsBiography

In March 2015, Ad Council launched a year-long campaign called “Love Has No Labels” which aims to not only warm a viewer’s heart with a message about love, but to contribute to an important national conversation about our inherent biases and prejudices. On Valentines Day in Santa Monica, CA, people gathered to watch anonymous skeletons behind a screen step out to become real couples in love. Regardless of gender, race, abilities, and sexual orientations, these couples embrace whole heartedly in front of the crowd. This series of PSAs encourages each viewer to take a look at themselves and face their own implicit prejudiced ideas, even if they are not fully aware of them.

 

WATCH THE MAKING OF BELOW

 



PRESS
AD Council The Ad Council’s Love Has No Labels Is Honored at 2015 Cannes Lions Festival
Ad WeekAd of the Day: This Beautiful Ad Council PSA Reminds Us We’re All Human Underneath
Bustle“Love Has No Labels” Campaign Video Gives Us Surprising And Heartwarming Look At Love
The Hollywood ReporterAd Council PSA Uses X-ray to Show ‘Love Has No Labels’
People‘Love Has No Labels’ Video Aims to Address Our Inherent Biases
Huffington PostLove Has No Labels: Heart-Warming Video Pays Homage To All Kinds Of Relationships
MarketingThis video on unbiased love going viral
Mashable‘Love Has No Labels’ PSA is a beautiful ode to humanity
AWARDS
Emmy Award for Outstanding Commercial
8 Cannes Lion Awards
Gold Direct: Public Health & Safety, Public Awareness Messages
Silver Direct: Targeted Ambient Media: Large Scale
Silver Direct: Use of Digital Marketing
Silver Outdoor: Live Advertising & Events
Bronze Titanium & Integrated
Bronze Cyber: Online Video: Social Video
Bronze Cyber: Spatial Tech
Bronze Cyber: Web Campaign: Charities, Public Health & Safety, Public Awareness Messages