The resulting collaboration is the video for ‘Met Before,’ which takes place in a parallel universe where Caroline and Patrick are research scientists.
You are given ultimate control over where the plot lands. By choosing from simple directional choices at key moments, your story might involve possibilities for romance, intrigue, or performance along the way.
The video has been a critical and popular hit. The average retention rate for the video is 172%, and was covered widely by music, technology and creative press including Fast Company, Pitchfork, The Guardian, The Verge, MTV, PSFK, Stereogum and FADER. Fast Company said “Met Before” is “pretty much impossible to watch just once,” because the choices are yours – which as Pitchfork noted is “bad news if you’re a big Chairlift fan and you’re trying to get any work done this afternoon, I guess.” Met Before was featured on over 20 Best of the Year music video lists, including #1 music video of the year by Buzzfeed & TimeOut London.
Fun fact: the science lab scenes were ﬁlmed on location at Harvard University. There are a dozen endings. Here’s the case study -
And Jordan’s flowchart -
Director: Jordan Fish / Band: Chairlift / Client: Sony Music