Projects - Experiential / Interactive

Discover Los Angeles – #EveryoneIsWelcomeBiography

With this project we aimed to tackle the travel ban’s misrepresentation with a powerful message of inclusion: in LA, “Everyone is Welcome.” With the help of hundreds of Angeleno volunteers, we created a human-powered billboard visible to incoming international flights touching down at LAX. Volunteers held up cards that, when put together, spelled out “welcome” in four different languages—Mandarin, Arabic, Spanish, and English. Experience directed by Yehuda Duenyas and film by Josh Nussbaum. 2.6M views. Webby & Shorty award winner.

AWARDS
Webby Awards – 
People’s Voice Winner
Shorty Awards – Silver Distinction in Real Time Response