An experience and a film, #morethanlips for Women’s March Day to empower women to share their stories. For every online post shared using #MoreThanLips, the brand donated $5 on your behalf to She Should Run, a national organization that is working to increase the number of women running for elected office to 250,000 by 2030! Yehuda Duenyas was the Experiential Director and Bianca Giaever made the film.

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AdWeekMakeup Brand Soap & Glory Uses the Objectification of Lips to Actually Get Women Heard