We teamed up with Havas to create a one-of-a-kind, truly cinematic virtual reality experience that will be shared in Masquerade parties across the U.S. This 3D live-action VR experience will allow fans to don an Oculus Rift headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.
Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. This is one of the first commercial VR projects made and we are thrilled it won a Webby Award.