We teamed up with Havas to create a one-of-a-kind, truly cinematic virtual reality experience that will be shared in Masquerade parties across the U.S. This 3D live-action VR experience will allow fans to don an Oculus Rift headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.

Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. This is one of the first commercial VR projects made and we are thrilled it won a Webby Award.

In the interactive film, you have to help The Most Interesting Man in the World find his “little black book.” Using Interlude/Eko interactive technology, we allow viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade.

Directors – Interactive film: Patrick Sherman, Jordan Fish
Directors – Virtual Reality: Patrick Sherman, Félix Lajeunesse, Paul Raphael
VR Post-Production and Camera Technology: Felix & Paul Studios
Agency: Havas Worldwide

PRESS

Ad Age – Grab Your Headset: Producers Plunge Into Virtual Reality
Contagious – Contagious Team: Cannes Predictions
Creativity – Dos Equis and Oculus Rift Are Throwing a Party and You Could Score an Invite
PSFK – The Most Interesting Man in Virtual Reality
Wall Street Journal – Dos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
Shots – Become Dos Equis’ Guest of Honour
Mashable – The Most Interesting Man in the World is now on Oculus Rift
brandchannel – Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade

AWARDS

Webby Winner 2015 Food & Beverage