Projects - Virtual Reality

Follow My Lead – The Story of the 2016 NBA FinalsBiography




As the first-of-its kind Emmy award winning sports VR documentary, m ss ng p eces and Oculus bring you courtside and behind the scenes in an unprecedented storytelling experience, Follow My Lead: The Story of the 2016 NBA Finals.

Directed by Ray Tintori and Gabe Spitzer, the 25 minute Oculus experience has being hailed as “the next step in VR storytelling” and “a VR Movie That’s Actually Fun To Watch.” Narrated by Hollywood’s newest titan Michael B. Jordan and available now for the Gear VR.

“The NBA and Oculus just made sports-media history by giving us those epic moments in virtual reality” – Mashable

“The realism is eerily accurate, and the quality of immersion VR developers really crave was complete.” – Uproxx

“Improves upon [HBO sport documentaries] by giving the viewer a genuine sense of presence that can’t be replicated on a static, two-dimensional plane like a TV or laptop” – Motherboard

“One of the longest, most dynamic VR films so far … an unexpected step forward” – The Verge

“…Challenges some common assumptions about what’s possible in a VR film … engrossing.” – Slate

Download and watch the full experience here.



Classic sports documentaries — as compelling as they are — leave fans as outside observers looking in. This 25-minute 3D VR experience is something different, taking the viewer behind-the-scenes of one of the most dramatic championship series in NBA history, experiencing the incredible tales of these two teams from the inside out, headlined by a portrait of two remarkable superstars from a radical new perspective.

The project merges one of the most exciting sports in the world and the newest, most exciting platform in media to create an unprecedented storytelling experience in ways never before possible.

Follow My Lead was made by new wave production and entertainment company m ss ng p eces and co-directed by Ray Tintori and Gabe Spitzer. Co-director Ray Tintori is a VR pioneer and an accomplished visual storyteller who’s applied his unique skills to this new storytelling medium creating visually inventive projects for global brands like Google and GE. Spitzer is a three-time Emmy-award winning director who has worked on some of the most cutting-edge documentary programs in the sports space alongside the world’s greatest athletes. Writer Aaron Cohen is a 22-time Emmy Award winner widely recognized as the most gifted writers in sports television today. Cohen has been heralded for his writing work on HBO’s groundbreaking “24/7” series, and written dozens of documentaries for HBO, ESPN, NBC, and more. And narrator Michael B. Jordan is one of the hottest talents working in film today, coming off most recently his critically-acclaimed performance as the title character in Creed.


Defining a new format: It’s a first-of-its-kind 3D VR sports documentary based on the best TV and film formats of the last decade with crafted by some of the top creative talent in the sports and VR spheres. The film’s 25-minute length gives viewers the time to forget they’re wearing a headset — turning the focus on the compelling story, not the technology. It is the longest live action production of its kind ever produced, pushing VR storytelling to its limits. Most VR content is under 10 minutes, and is generally produced in a more “passive” style.

Faster cuts and shot repositioning: Among the most exciting limits pushed: how fast cuts between shots can be made in VR (typically it’s 10 seconds or more; here it’s 6-8 seconds on average). This was accomplished by repositioning shots so viewers don’t miss any of the key action going from shot to shot. The film also lets viewers watch without trying to “find where the story is,” a common issue with VR. And moreover, the film features a variety of moving and hand held shots to push viewers further into the experience without resulting in dizziness.

Unprecedented access: To date, no global sports story has had this level of access on the ground, with both players and fans. NBA enabled Oculus and m ss ng p eces to dive deep over the course of the Finals, and get a true insider, all-access look at the sport.

PRESS

SlateHow Oculus and the NBA Made a VR Movie That’s Actually Fun to Watch
The VergeThe NBA and Oculus just released one of the longest, most dynamic VR films so far
MashableNBA, Facebook’s Oculus give us the best VR sports film yet, via the 2016 Finals
PolygonThis incredible 2016 NBA Finals documentary could be the future of VR video
BuzzfeedNewsLeBron James Haunts My Dreams, And This Week He Haunted My Virtual Reality
MotherboardHow the NBA and Oculus Brought Sports Documentary Filmmaking Into VR
Upload VR‘Follow My Lead’ is a Documentary About the 2016 NBA Finals for Gear VR
For the WinI watched the 2016 NBA Finals in virtual reality and it was just as cool as it sounds
EngadgetVR documentary puts you inside the 2016 NBA Finals
Lumiere Awards 2017 – Best VR Sports Experience
Cinefex 151 – The Dreamsmiths Unleashed


NBA and Oculus present
Follow My Lead: The Story of the 2016 NBA Finals

Narrator: Michael B. Jordan
A m ss ng p eces production
Directors: Ray Tintori and Gabe Spitzer
Writer: Aaron Cohen