Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years. Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic VR campaign for Intel and an Emmy award winning project for the Truth Initiative. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month.
Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos. In 2019 Woods served as Jury President for the AICP VR awards.
Prior to joining m ss ng p eces, Woods launched both Framestore’s Digital and VR Studios serving as Head of Studio and Executive Creative Director. During his time there he developed real time animation and motion capture work flows for projects such as Coca-Cola “Polar Bowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime”. He also designed and directed numerous immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar.