Grow Your Fortune

Ally Bank + Monopoly

What happens when an online bank teams up with a classic board game?

The challenge was taking the gameplay of Monopoly to the streets of six US Cities, and to try and use Augmented Reality, Pokemon Go style, to turn each of these cities into giant playable Monopoly boards.

But how can you guarantee a smooth AR experience, in the middle of a busy street, with no wi-fi, and a plethora of different network providers mobile data signals?

Firstly, you test the hell out of it.


Seattle, New York, Detroit, Chicago, Charlotte and Dallas were all visited by our scouting and technical teams. We needed to find the perfect streets, situated at perfect distances, to lay down all our playable Monopoly board squares, while at the same time assembling a giant document referencing the performance of mobile browsers across the 4 main cellular networks.

We realized very early that people will not stop in the street and download a brand App. That was never going to happen. So the “game” HAD to be played via mobile browser. And to get AR to work, find images to track to, and execute high quality animations would prove to be a big challenge.

So we used a proprietary and groundbreaking technology that allows for high level AR performance in mobile browsers, without a reliance on a particular phone model.

Nobody else had attempted something as ambitious as this before, and finally as you factor in the unknown weather and light conditions of outdoor American streets, we went DEEP into prototype mode.


We needed gameplay, without the need for a login.

We needed to seed clues as to the location of the squares.

We needed to build in a failsafe competition backend, as we were giving out $1m in prizes!

We needed a seamless rollout, in each city, on the same day.

AND we needed ANOTHER game, that anyone else in the US, who were not in those cities, could play at home, to feel involved.

And we did all that.

Your mobile browser would remember your advancement in gameplay, and if you collected three property squares, you won BIG.

We had six different gameplay squares, in the six different cities. And also some iconic statues of the classic game pieces.

People were STOKED and happy to play.




Our Augmented Reality Mr. Monopoly was the surprise in each case. Upon scanning a game square, utilising the camera through your mobile browser, you didn’t just win a prize, you triggered the classic icon of Mr Monopoly, popping up to greet you in a series of different animations. He may have even done the Milly Rock…

Unprecedented, ambitious, huge in scale, and technically groundbreaking. We love this stuff.


Press

ForbesAlly Turned Personal Finance Into A Game Of Augmented Reality Monopoly
PR NewswireAlly Turns American Cities into Live MONOPOLY Gameboard to Help People Grow Their Fortune
Campaign USAlly turns U.S. cities into live Monopoly games with $1M in prizes


Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years.

Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic campaign for Intel and an Emmy award winning project for the Truth Initiative.

In 2020, Mike had the most award heavy year of his career, with projects for Tinder, Baskin Robbins & Stranger Things, and Ally Bank Monopoly all winning big. Tinder and Baskin Robbins actually have him a ‘clean sweep’ in the AICP Next Awards prestigious ‘Integrated’ category. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month.

Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos.

In 2019 and 2020 Woods served as Jury President for the AICP.

Prior to joining M ss ng P eces Woods launched both Framestore’s Digital and VR Studios
serving as Head of Studio and Executive Creative Director. During his time there he developed
real time animation and motion capture workflows for projects such as Coca-Cola “Polar
Bowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime.”

He also designed and directed numerous award winning immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar.

One day Mike will count all of his awards, like lots of other people on LinkedIn do, and list them all.

But not now. He’s too busy making stuff.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death