Woods has been an industry leader in animation, digital, interactive, and VR for over twenty years. He launched Framestore Digital in 2005 and served as Head of Digital and Creative Director through 2013, developing groundbreaking realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and many others.
In 2013 he went on to launch Framestore VR Studio, holding the dual roles of Head of Studio and Executive Creative Director across four offices worldwide. There he concepted and directed acclaimed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. His projects have racked up numerous awards, and in 2013 he was named to Ad Age’s “Creativity 50″ list alongside Jay-Z, Shonda Rhimes, and Ted Sarandos.
Since joining m ss ng p eces in 2017, Mike has ECD’s award winning projects for the National Safety Council, a huge Winter Olympic VR campaign for Intel and a groundbreaking installation for Truth. Directed AR projects for the United Nations and Lufthansa, and got an AR fart app to be a Creatvity Editor’s Pick and FWA of the Month.