Prescribed to Death

National Safety Council

ONE in FOUR Americans has been impacted by the opioid crisis. This important new project, directed by Tucker Walsh with an experience designed by Hyphen-Labs, is a collaboration with the National Safety Council and Energy BBDO.

Share this video to help #StopEverydayKillers. Dive deeper at http://stopeverydaykillers.nsc.org/.


“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.

PRESS
CreativityThe Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
ShotsFallen Opioid Takers are Remembered in Unique Memorial
The Inspiration RoomFace to Face With the Prescription Opioid Crisis by Energy BBDO and m ss ng p eces
SHOOTonlineDirector Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction
FWAFWA of the Month
 

AWARDS
Cannes
– 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits
ADC Awards – 1 Gold, 5 Silver, 1 Bronze
Webby Awards – 1 Nomination, 2 Honorees
D&AD – 2 Graphite Pencils, 2 Wood Pencils
PR Week Global Awards – Highly Commended
NY Festivals – First Prize Award
Public Relations Society of America – Silver Anvil Finalist
AICP – 2 Wins

Woods has been an industry leader in animation, digital, interactive, and VR for over twenty years. He launched Framestore Digital in 2005 and served as Head of Digital and Creative Director through 2013, developing groundbreaking realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and many others.

In 2013 he went on to launch Framestore VR Studio, holding the dual roles of Head of Studio and Executive Creative Director across four offices worldwide. There he concepted and directed acclaimed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. His projects have racked up numerous awards, and in 2013 he was named to Ad Age’s “Creativity 50″ list alongside Jay-Z, Shonda Rhimes, and Ted Sarandos.

Since joining m ss ng p eces in 2017, Mike has ECD’s award winning projects for the National Safety Council, a huge Winter Olympic VR campaign for Intel and a groundbreaking installation for Truth. Directed AR projects for the United Nations and Lufthansa, and got an AR fart app to be a Creatvity Editor’s Pick and FWA of the Month.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death