Prescribed to Death

National Safety Council

ONE in FOUR Americans has been impacted by the opioid crisis. This important new project, directed by Tucker Walsh with an experience designed by Hyphen-Labs, is a collaboration with the National Safety Council and Energy BBDO.

Share this video to help #StopEverydayKillers. Dive deeper at http://stopeverydaykillers.nsc.org/.


“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.

PRESS
CreativityThe Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
ShotsFallen Opioid Takers are Remembered in Unique Memorial
The Inspiration RoomFace to Face With the Prescription Opioid Crisis by Energy BBDO and m ss ng p eces
SHOOTonlineDirector Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction
FWAFWA of the Month
 

AWARDS
Cannes
– 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits
ADC Awards – 1 Gold, 5 Silver, 1 Bronze
Webby Awards – 1 Nomination, 2 Honorees
D&AD – 2 Graphite Pencils, 2 Wood Pencils
PR Week Global Awards – Highly Commended
NY Festivals – First Prize Award
Public Relations Society of America – Silver Anvil Finalist
AICP – 2 Wins

Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years.

Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic campaign for Intel and an Emmy award winning project for the Truth Initiative.

In 2020, Mike had the most award heavy year of his career, with projects for Tinder, Baskin Robbins & Stranger Things, and Ally Bank Monopoly all winning big. Tinder and Baskin Robbins actually have him a ‘clean sweep’ in the AICP Next Awards prestigious ‘Integrated’ category. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month.

Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos.

In 2019 and 2020 Woods served as Jury President for the AICP.

Prior to joining M ss ng P eces Woods launched both Framestore’s Digital and VR Studios
serving as Head of Studio and Executive Creative Director. During his time there he developed
real time animation and motion capture workflows for projects such as Coca-Cola “Polar
Bowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime.”

He also designed and directed numerous award winning immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar.

One day Mike will count all of his awards, like lots of other people on LinkedIn do, and list them all.

But not now. He’s too busy making stuff.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death