This first-of-its-kind, interactive experience will give Gen-Z plenty of ways to break the ice.
On October 6 at 6:00 p.m. local time in the U.S., Tinder® will launch Swipe Night– a first-of-its-kind, original interactive adventure that represents a whole new way to match. The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language. We can’t think of a better way to break the ice than over emojis and the apocalypse.
Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together. Because, let’s face it, if we knew the world was ending, we wouldn’t want to go it alone. Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you. As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.
Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years. Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic VR campaign for Intel and an Emmy award winning project for the Truth Initiative. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month.
Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos. In 2019 Woods served as Jury President for the AICP VR awards.
Prior to joining m ss ng p eces, Woods launched both Framestore’s Digital and VR Studios serving as Head of Studio and Executive Creative Director. During his time there he developed real time animation and motion capture work flows for projects such as Coca-Cola “Polar Bowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime”. He also designed and directed numerous immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar.