Know the Truth


Fact: Opioid dependence can happen after just five days.

Know the truth. Spread the truth.

Watch Rebekkah’s story below.


Adweek An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad AgeA heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast CompanyThis woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonlineThe Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The DrumWoman puts her opioid withdrawal on public display to bring attention to addiction

Woods has been an industry leader in animation, digital, interactive, and VR for over twenty years. He launched Framestore Digital in 2005 and served as Head of Digital and Creative Director through 2013, developing groundbreaking realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and many others.

In 2013 he went on to launch Framestore VR Studio, holding the dual roles of Head of Studio and Executive Creative Director across four offices worldwide. There he concepted and directed acclaimed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. His projects have racked up numerous awards, and in 2013 he was named to Ad Age’s “Creativity 50″ list alongside Jay-Z, Shonda Rhimes, and Ted Sarandos.

Since joining m ss ng p eces in 2017, Mike has ECD’s award winning projects for the National Safety Council, a huge Winter Olympic VR campaign for Intel and a groundbreaking installation for Truth. Directed AR projects for the United Nations and Lufthansa, and got an AR fart app to be a Creatvity Editor’s Pick and FWA of the Month.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death