Know the Truth


Fact: Opioid dependence can happen after just five days.

Know the truth. Spread the truth.

Watch Rebekkah’s story below.


Adweek An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad AgeA heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast CompanyThis woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonlineThe Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The DrumWoman puts her opioid withdrawal on public display to bring attention to addiction

Woods has been an industry leader in digital, experiential, mixed reality and VFX for over twenty years. Since joining m ss ng p eces in 2017, Mike has led a Cannes Lions and AICP award winning experiential project for National Safety Council, a huge Winter Olympic VR campaign for Intel and an Emmy award winning project for the Truth Initiative. He’s led projects as serious as a 3D selfie-powered petition app for the United Nations World Humanitarian Day and as light hearted as an AR Fart App, which was a Creativity editor’s pick and FWA of the month.

Known industry wide for his inventiveness and creative integration of technology, Woods was named to Ad Age’s “Creativity 50” list in 2013 alongside Jay-Z, Shonda Rhimes and Ted Sarandos.  In 2019 Woods served as Jury President for the AICP VR awards.

Prior to joining m ss ng p eces, Woods launched both Framestore’s Digital and VR Studios serving as Head of Studio and Executive Creative Director. During his time there he developed real time animation and motion capture work flows for projects such as Coca-Cola “Polar Bowl”, “Beats Realtime” for Beats By Dre, and Geico’s “Gecko Realtime”. He also designed and directed numerous immersive and mixed reality experiences including Game of Thrones “Ascend The Wall”, Merrell’s motion tracking adventure experience “Trailscape” and a companion VR piece to Christopher Nolan’s Oscar winning Interstellar.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death
ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death