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Adrian Yu is a director, creative director, and new media artist. 

Coming from a musical background playing percussion in LA’s city orchestra and studying cinema studies at NYU, he transitioned into fashion and advertising after working as a director and creative at BULLETT Magazine and Sid Lee for three years. Returning to his love for music, he shortly after left to start his own creative studio Offline Projects which focused on creative direction for artists and record labels – as well as continue his directing career and develop his interdisciplinary installation art practice

His commercial work has been featured in Pitchfork, Hypebeast, IGN, Billboard, Paper Magazine, Fader, Rolling Stone, and more.

His installation artwork has shown with Eaton Hong Kong, ADO, Gowanus Print Lab, and Wallplay and has appeared in Artsy, AMNY, COOLS, Dazed, and Time Out.