Life is Good

Future feat. Drake

Director X (formerly known as Little X) was born in Toronto, Canada, and is of Trinidadian and Swiss descent. After moving to New York City, he became the protégé of pioneering hip hop director Hype Williams. Now X is known for directing high-budget, visually distinctive videos for popular artists, including Drake, Jay Z, Kanye West, Wiz Khalifa, Usher, John Mayer, Korn, Fifth Harmony, Kendrick Lamar and many more.

His work has been nominated and awarded by the MTV Music Video Awards and Much Music Video Awards. Additionally, X has directed commercials for fashion designer Alexander Wang, Beats by Dre, Nintendo, Bacardi, Guinness and Yeo Valley; of the latter he earned a nomination for a Yellow Pencil Award for Outstanding Achievement by the D&AD Global Awards for Smirnoff Raw Tea Party which became a hit campaign for Bartle Bogle Hegarty UK. Whether working on memorable (or meme-able) videos such as Drake’s “Hotline Bling” or Rihanna’s “Work” or treading completely new ground, Director X continues to push his own boundaries.

Continuing his foray into the world of film and television, Director X made his directorial debut with an edgy drama titled Across The Line, led by the creative team of executive-producer Amos Adetuyi and creator/writer Floyd Kane. The film was awarded Best Feature at the Atlantic Film Festival. As Director X advances through the landscape of filmmaking, he continues to travel from his roots of Toronto to his residence in Los Angeles, trailblazing his way into our homes and onto our television screens.

Selected Press + Awards:

Rolling Stone - Director X on Making Drake's Dance-Crazy, Meme-Ready 'Hotline Bling'
Forbes - Behind The Lens Of The Music Video Business With Director X
Noisey - Rihanna's "Work" And The Everlasting Life of Dancehall in Toronto
The Globe and Mail - Director X searches for substance behind the style