Hotline Bling

Drake

Julien Christian Lutz (Director X), was born in Toronto, Canada, and is of Trinidadian and Swiss descent. After moving to New York City, he became the protégé of pioneering hip hop director Hype Williams. Now X is known for directing visually distinctive videos, four of which have passed 1 billion views on YouTube, for major artists including Drake, Rosalia, Jay Z, Kanye West, Khalid, Usher, John Mayer, Rihanna, Fifth Harmony, Kendrick Lamar and many more.

His work has been nominated and awarded by the MTV Music Video Awards, Much Music Video Awards, BET and others. Additionally, X has directed commercials for fashion designers Kerby Jean Raymond of Pyer Moss, Alexander Wang, Beats by Dre, Gap, Nintendo, Bacardi, Guinness and Yeo Valley. He has won numerous awards including Gold at Ciclope, multiple Clio Awards, D&AD Pencils, and more. Whether working on memorable (or meme-able) videos such as Drake’s “Hotline Bling” or Rihanna’s “Work” or treading completely new ground, Director X continues to push his own boundaries.

Continuing his foray into the world of film and television, Director X made his directorial debut with an edgy drama titled Across The Line, led by the creative team of executive-producer Amos Adetuyi and creator/writer Floyd Kane. The film was awarded Best Feature at the Atlantic Film Festival. His second feature, a reimagining of the cult classic Superfly, was executive produced by Joel Silver and Future. As Director X advances through the landscape of filmmaking, he continues to travel from his roots of Toronto to his residence in Los Angeles, trailblazing his way into our homes and onto our television screens.

Selected Awards

 

Shots Awards - The Americas 2020

Pyer Moss - Branded Entertainment of the Year - Silver

 

Webby Awards 2020

Pyer Moss - Advertising, Media & PR, Fashion, Beauty & Lifestyle - Nominee

Pyer Moss - Video, Fashion & Lifestyle (Branded) - Nominee

 

Selected Press

Rolling Stone - Director X on Making Drake's Dance-Crazy, Meme-Ready 'Hotline Bling'
Forbes - Behind The Lens Of The Music Video Business With Director X
Noisey - Rihanna's "Work" And The Everlasting Life of Dancehall in Toronto
The Globe and Mail - Director X searches for substance behind the style