Meet Me At Starbucks

Josh Nussbaum directed Starbucks’ first ever global brand campaign for 72andSunny. Chronicling a single day at 59 Starbucks locations around the world, the “Meet Me At Starbucks” campaign involves a TV spot, an interactive film, and 8 short documentaries, all shot in 28 countries, using 39 local filmmakers and 10 local photographers.

The campaign makes it patently clear that whether you need a place to take a quick business meeting, celebrate a birthday, or do a little scrapbooking, Starbucks marks the spot.

In an exciting shift, the campaign focuses on the millions of people who congregate at its stores each day–and the stories that they have to tell. The nearly 6-minute mini documentary is a testament to these uplifting human encounters, serving also as a powerful reminder of face to face interactions. In a time characterized by the omnipresence of technology, Nussbaum’s work brings to mind that the best interactions are in the flesh. He thoughtfully demonstrates how Starbucks serves as the perfect backdrop for these exchanges, a place of interaction and communication.

Culled from 220 hours of footage filmed in a single 24-hour period across the globe, the campaign shows us authentic slices of life, from Istanbul to Toronto. Through bearing witness to the goings-on of Starbucks shops in over two dozen countries, we become acutely aware of the connectedness of the world and humankind’s desire to come together, no matter how big or how small the occasion.

Production Company: m ss ng p eces, in collaboration with Co.MISSION Content
Director: Josh Nussbaum
Agency: 72andsunny
Client: Starbucks


AdWeekStarbucks Tells Your Story, Not Its Own, in First Global Brand Campaign
Wall Street JournalStarbucks Reminds Consumers of its Roots
AdAgeStarbucks Launches First Brand Campaign, ‘Meet Me at Starbucks’
The DrumStarbucks celebrates human diversity in global ‘Meet Me at Starbucks’ campaign
Marketing MagazineStarbucks celebrates ‘real moments of human connection’ in global campaign
ShotsStarbucks Stories Go Global in New Campaign
brandchannelStarbucks Launches Global Brand Campaign Filmed in 28 Countries
fwaMeet Me at Starbucks: Site of the Day


4A’s Partners Award – Large Agency Creative Partnership of the Year
Shorty Award – Hospitality
SHOTS Awards Shortlist
Webby Nomination
AdWeek’s Project ISAAC Award, Best Practices in Partnership Invention – Gold

Josh’s infectious energy bounds into every story he tells, no matter its size or strain. After years as a documentarian and accomplished Director of Photography, Josh has become one of the leading forces in docu-spots, experiential and viral hits. He infuses his films with authentic storytelling that stuns.

Josh Nussbaum is a visual storyteller and a creative chameleon with an overwhelming enthusiasm for the sights, sounds, and tastes of the world. Since graduating from NYU Film School (2000) as the youngest ever graduate, Josh has devoted his life and career to a winding path aimed at defining his personal and creative potential; testing the elasticity of his skills and finding his voice in media.

Ten years later, Josh is a more complete and accomplished creative force across a variety of disciplines. He has traversed the globe as a Commercial Director creating iconic campaigns for Instagram Stories, Meet me at Starbucks, Sonos, Apple and Google Glass, among many others. Along the way, he’s also won an Emmy for his TV directing (MTV), and served as Director of Photography for Barry Levinson (The Bay, 2012).

In his travels Josh has filled two passports, worked with top brands and agencies (US and Europe), lived in a tent with orphans, exposed international war conspiracies, filmed Hip Hop videos in Japan and Perfume commercials in Madagascar, and stood over dozens of dead bodies (A&E First 48). Accreditations aside, Josh has acquired a wealth of knowledge through the lens and is a valued collaborator to his clients and peers.

In 2011, Josh joined forces with his long-time friends at m ss ng p eces where he is a director and partner. He spends his time blending art and commerce into unforgettable experiences.

Selected Press + Awards:

Webby Awards- People’s Voice Winner for Everyone is Welcome

Shorty Awards- Silver Distinction in Real Time Response for Everyone is Welcome

Adweek - Ad of the Day: Meet Me at Starbucks

FWA - Site of the Day: Meet Me at Starbucks

Adweek Project ISSAC Award - Best Practices in Partnership Invention: Gold

Adweek - Dell's Back-to-School Campaign Is a Docuseries About Young Achievers

Ad Age - Winner 2013 Viral Video Award

Adweek - Ad of the Day: Google Glass


ABC News - Google Glass Is Changing a Quadriplegic's Life

Creativity - Pick of the Day: Siemens

Adweek - Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000 Strangers

Silver Cannes Lion - Branded Content and Entertainment