Toronto born and raised Karena Evans is quickly becoming one of entertainment’s most sought-after talents. The multifaceted, award-winning director and actor soared into the spotlight in 2018, directing several of the year’s most celebrated music videos for Drake, and starring in the critically acclaimed feature film, “Firecrackers.”

Karena’s cinematic, emotional, authentic, and narrative-focused directorial style led her to be named the Video Director of The Year at the 2019 BET Awards and the 2018 BET Hip-Hop Awards. Additionally, she took home Best Director at the 2018 Much Music Video Awards and Video of The Year at the 2018 BET Awards, both for Drake’s “GOD’S PLAN”. She was also honoured with the Prism Prize Lipsett Award for her innovative creative approach to music video art, making her the first woman to ever receive the prestigious award. Whether behind the camera or in front, Karena’s passion is storytelling. She is fixated on telling diverse, inclusive stories about the human condition.

Shifting her focus to the world of film and television, through directing and acting, Karena Evans is determined to represent the unrepresented.

Selected Awards

2020 ADC Awards

Interactive Video - Gold

Social Media: Wildcard - Gold

Craft in Online/Mobile: Strategy - Gold

2020 The ONE Show

Innovation in Social Media - Gold

2020 AICP Awards

Digital Experiences - Winner

Integrated Campaign - Winner

Shots Awards - The Americas 2020

New Director of the Year - Bronze

      Best Use of Music in a Commercial - Nominee


Webby Awards 2020

Swipe Night - Advertising, Media & PR - Brand Strategy - People's Voice Winner

Swipe Night - Advertising, Media & PR - Best Use of Mobile Media - Nominee

Swipe Night - Video - Scripted (Branded) - Nominee

Swipe Night - Video - Experimental & Weird (Branded) - Nominee


The International Andy Awards 2020

Swipe Night - IDEA - Winner

Swipe Night - RESET - Shortlist


BET Awards 2019

Video Director of the Year - Winner


BET Awards 2018

Hip Hop Award - Best Video Director of the Year - Winner


MuchMusic Video Awards 2018

 Best Director - "God's Plan" - Winner


Selected Press

Shots - Karena Evans: Force of nature

AdAge - Lizzo describes her creative process in Dolby's first consumer-facing campaign promoting Atmos Music

The New York Times - Tinder Created a Show to Give Its Users Something to Hook Up About

Campaign US - Tinder's Swipe Night is creative feat that levels up dating app world