Know the Truth


Fact: Opioid dependence can happen after just five days.

Know the truth. Spread the truth.

Watch Rebekkah’s story below.

Adweek An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad AgeA heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast CompanyThis woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonlineThe Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The DrumWoman puts her opioid withdrawal on public display to bring attention to addiction

Tucker’s background in photojournalism and documentary provides him with a unique cinematic vision centered on authenticity. His ability to work intimately with his subjects builds their trust, giving them the comfort to open up on camera. His vivid imagery and dynamic edits bring viewers on a visceral and emotional journey, allowing them to experience life through the eyes of his subjects.

Tucker has directed films for iconic brands including Apple, Adidas, BMW, Chevrolet, Delta Airlines, Facebook, Ford Motors, General Motors, Google, GE, Intel, IBM, Kia, Microsoft, Mitsubishi, Pepsi and Verizon.  He has collaborated with some of the world’s leading thinkers and doers, including former Vice President Al Gore, supermodel Karlie Kloss, actress & CEO Jessica Alba, and soccer superstar Lionel Messi. During the 2016 Election, Tucker made a film called #WeTrumpHate which was shared on social media by notable figures including Hillary Clinton, Bernie Sanders, Senator Cory Booker and more.

Tucker recently collected numerous awards for his work tackling the opioid crisis with Energy BBDO and the National Safety Council, including three Cannes Gold Lions, two AICP Awards, four D&AD Pencils, and a whopping eight Cubes at the ADC Awards. He was awarded a Cannes Lion and Gold Clio for his work with W+K NY and Delta Airlines.

Tucker lives in LA with his girlfriend, Sam, who runs a boutique branding agency called Gut.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death

One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death

ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death

Little Black Book - adidas Spreads Sporting Creativity with the Help of Female Athletes

Fast Company - Adidas's New Short Film Series Celebrates the Creativity of Women

AdWeek - GE: Drop Science

Creativity - Pick of the Day

Fast Company - How Matthew Dear Created His New Track Out of GE Machines

Cannes - Gold Clio, Silver and Bronze for Delta Innovation Class