Videos 4 U: I Love You

This American Life

We launched an ongoing video series with This American Life and director Bianca Giaever called Videos 4 U. A lover of both reading and writing letters, Giaever wanted to try making a video letter. Videos 4 U serves as a way to bring people closer in an era of deep disconnection. This project seeks to mine our shared experience of the oftentimes isolated world in which we live, and the inherent awkwardness of real human interaction. Through the film’s acknowledgement and indulging of these truths, a heartfelt, poignant message emerges.

Keen on blending her film and video skills to send messages that fulfil very real, practical purposes, Giaever put out an open call, asking people if they needed to tell someone something, but were having trouble saying it.

In the first episode, a woman named Maia wrote in, saying that she has been with her boyfriend Alex for eight years, but they had never once said “I love you” to each other. So Bianca helped Maia make a video to finally tell him these three words. Launched on Valentine’s day, the video debuted on the New York Times and went on to get almost a million collective views and major press. Also, a huge congrats to Bianca on her 2015 Webby win for the video!

2016 Daytime Emmys Winner Special Class: Directing
2016 Daytime Emmys Nomination Special Class: Short Format Daytime Program
2016 Daytime Emmys Nomination Special Class: Writing
Webby Awards Winner Online Film/Video – Film – Drama Individual Short or Episode
Webby Awards Winner The Webby Fifty This American Life: Videos 4 U

New York TimesWould an Emoticon Have Taken Eight Years?
BuzzFeedAfter Eight Years Of Dating, This Girl Finally Got Up The Courage To Tell Her Boyfriend “I Love You”
This American LifeVideos 4 U
Fast CompanyCan’t Face a Difficult Conversation? A New “This American Life” Video Series Wants to Help
Buzz Feed7 Essential Love Stories From “This American Life”
Huffington PostListen To This Couple Say ‘I Love You’ For The First Time After 8 Years Of Dating
Bustle12 Things You Say When You Really Want To Say “I Love You”, And The Story Of A Couple Who Didn’t Say It For 8 Years
FlavorWire‘This American Life’ Video Series Kicks Off by Helping a Couple Say “I Love You” — After Eight Years
Hollywood Reporter‘This American Life’ Helps Girl Tell Boyfriend “I Love You” For First Time in Eight Years

Bianca’s blend of image and voice and music is elegant; audio drives the story, but the pictures make it sing. Her style is surprising, charming, and sophisticated. Her short The Scared is Scared won the internet’s heart, and since then she’s worked on a number of successful commercial campaigns for Google, Facebook and Heineken. Her video series collaboration “Videos 4 U” with Ira Glass and This American Life received three Emmy Award nominations including a Daytime Emmy Award for Outstanding Directing: Special Class. She also received a fourth Emmy Award nomination for Jet Blue’s short film “Human Kinda.”

Bianca currently works as a producer on The New York Times audio team on The Daily. Her film, radio, and print stories have appeared on This American Life, Radiolab, The New Yorker, The New York Times, The Believer Magazine, and the TED conference. Originally from Seattle, she now lives in Brooklyn.

Selected Press:

New York Times - Would an Emoticon Have Taken Eight Years?

USA Today - TV on the Web: Best of 2013

Vimeo - Vimeo Presents: Top 10 Videos of 2013

Huffington Post - 'The Scared Is Scared': 5 Pearls Of Wisdom From A 6-Year-Old Storyteller

Mashable - 6-Year-Old Creates Oscar-Worthy Film

Fast Company - A Filmed Reminder of How Much Fun Unbridled Creativity Can Be

Alicia Menendez Tonight - Filmmaker Taps Imaginative 6-Year-Old for Story; Outcome Is Magical

Short of the Week - Crush

Digg - Is This Thing On?