Prescribed to Death

National Safety Council

ONE in FOUR Americans has been impacted by the opioid crisis. This important new project, directed by Tucker Walsh with an experience designed by Hyphen-Labs, is a collaboration with the National Safety Council and Energy BBDO.

Share this video to help #StopEverydayKillers. Dive deeper at http://stopeverydaykillers.nsc.org/.

“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.

PRESS
CreativityThe Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
ShotsFallen Opioid Takers are Remembered in Unique Memorial
The Inspiration RoomFace to Face With the Prescription Opioid Crisis by Energy BBDO and m ss ng p eces
SHOOTonlineDirector Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction

 

AWARDS

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits
ADC Awards – 1 Gold, 5 Silver, 1 Bronze
Webby Awards – 1 Nomination, 2 Honorees
D&AD – 2 Graphite Pencils, 2 Wood Pencils
PR Week Global Awards – Highly Commended
NY Festivals – First Prize Award
Public Relations Society of America – Silver Anvil Finalist
AICP – 2 Wins

Tucker is an Emmy Award-winning documentary director. His background in photojournalism provides him with a unique cinematic vision centered on authenticity. His ability to work intimately with his subjects builds their trust, giving them the comfort to open up on camera. Tucker’s vivid imagery and dynamic edits bring viewers on a visceral and emotional journey, allowing them to experience life through the eyes of his subjects. In 2019, Tucker won an Emmy Award for “Treatment Box” with the Truth Initiative which brings viewers face-to-face with a real-life opioid detox in front of a live audience.

In 2018, Tucker collected over 80+ awards for another project tackling the opioid crisis with the National Safety Council, including six Cannes Lions, two AICP Next Awards, four D&AD Pencils, and eight Cubes at the ADC Awards.

He has directed films for many of the most iconic brands and collaborated with some of the world’s leading thinkers and doers, including former Vice President Al Gore, supermodel Karlie Kloss, CEO & actress Jessica Alba, and soccer superstar Lionel Messi.

Before joining the director roster at m ss ng p eces, Tucker worked with the award-winning team at MediaStorm, editing content for “A Darkness Visible: Afghanistan”, which was nominated for an Emmy. Tucker has also shot and produced over 30 films for The Washington Post. He earned his BFA in Photojournalism from the Corcoran College of Art + Design in Washington, D.C.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death

One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death

ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death

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Cannes - Gold Clio, Silver and Bronze for Delta Innovation Class